Film Trailer

Evaluation 4 - How did you use media technologies in the construction and research, planning and evaluation stages?

Throughout the making of my evaluation answers, I have also used an application on my iPhone 4 called the 'Dragon Dictation' app. This app allowed me to say the words I wanted to put into my essays, without typing. This technology allowed me to save a great deal of time when making my evaluation questions as all I had to do was speak the information out loud. I found this app easy to use, and all I had to do was to check over my spelling, make sure the words were correct, and add any punctuation I needed to add..

 

This media technology was something that I had not discovered at the beginning of my advanced portfolio, however, it has helped me dramatically throughout the evaluation questions. 

Evaluation 3 - What have you learnt from audience feedback?

Audience feedback was very important when making my magazine, poster and film trailer. To receive this feedback I made sure I asked my own target audience, and not someone else who would not fit the characteristics. My target audience had to be interested in film noir, they had to be aged between 15 and 30, and they could be of any sex. I chose to talk to my class mate Ryan about my film, because he simply fitted these characteristics. I created a voxpop to store this information on my blog. By choosing to use a voxpop, I was able to watch the video back over as many times as I wanted without having to read anything. I could also skip to different questions in the video, to hear the answers.

Above, is a picture of Ryan. He is 19 years of age and enjoys watching film noir films, aslong as they include aspects of action within them. He enjoys watching action films because of the suspense created and the constant drama created throughout the film. It did not matter whether my target audience choice was male or female, because my target audience is actually both. However on this occasion, I chose Ryan because he said he did like the theme of film noir. Film noir could be seen as old fashioned, however because of films like ‘Drive’, we can now see how film noir is included in more modernised films. This is the type of film Ryan would like to watch, because of the way film noir is modernised, and also the amount of action is high.

The questions I asked Ryan were recorded on my blog, just in case I wanted to ask these questions again, or just in case I wanted to re read over the information asked. I found it easy to make a voxpop because I could use the smaller flip cameras. This made it easy for me because I simply had to click one button, and I could watch over the film there and then to make sure he answered the question clearly, by using useful information. A voxpop was easy to upload to my blog, because of the way I could use the USB extension which was attached to the flip camera itself.

Above, I have screen shotted the vox pop vidoes. This is to show you how easy it was to upload these videos from the flip camera. I could then watch the individual clips, in order to decide which ones would be usedful to me. I made sure that I made individual videos for each question. This then meant that if either one of us made a mistake, we could simply delete that video, and retake it to make it perfect. Even though it seems that Ryan answered the questions spontaneously, we did speak about his answers before I filmed him. This allowed me to make sure he had a good amount of feedback, in order for me to act upon it.

Audience feedback allowed me to see the mistakes I had made, that I had missed. It allowed me to check over spelling and to make sure that everything was in place correctly. Along with this, I was able to see what other people thought of my magazine, poster and trailer. By receiving this feedback, I could take on other peoples ideas, and maybe consider changing things. As I was asking members of my target audience, I knew that if I changed things to suit one persons needs, it would probably apply to the other members of the target audience (as they like the same things). By listening to this feedback, I was able to make sure my final products came out at the best standard for what I was intending to create.

Above, is a video of feedback we received from other people in the target audience. These are people in our class. We showed them our plans for the film trailer we are going to make, and they responded by telling us their thoughts. They gave me a very wide variety of constructive feedback, as they commented on what they liked and disliked about my trailer plan. It seemed that Ryan (left) thought that the trailer would much more like a horror movie if we had the 'hand over Susanna's mouth' idea. Therefore, we took this part out and changed it for a scene where Susanna is tied up. This meant that the audience were left to think about what would happen to her, rather then allowing them to see her get physically hurt. I took this advice on board and made my film trailer as an improved version because of this. 

I found it easy to create this video as I just had to film my class mates speaking about my film trailer. This was the first time they had seen the plan for my film trailer. I thought it would be a good idea to film them as soon as they saw it because it makes it easier for me to see their immediate reaction.

I found out that there was a lot of things my target audience liked about my film trailer. This therefore meant that I would leave these aspects in, and create the film trailer as I had planned. This feedback was received before we started filming. The students are watching and animated storyboard on the screen at the front of the classroom. Because of this, it meant that I did not have to change things on the filmed clips, because we had not started filming them. It meant that I did not have to totally rearrange my trailer, because the trailer was not made. I think this is a good thing because it saved me a lot of time compared to how long it would have took if I had already made the trailer.

Me and Steph had a fair idea of what we would like our trailer to be like, and that is what made it easy to create this story board. As the storyboard is on my blog, it meant that I could look back over it, and find the bits which they commented on. I will be keeping the storyboard on my bog because it is a very defined contrast between the film trailer and the storyboard itself. This is because of the dramatic changes we have made to the storyboard.

Evaluation 2 - How effective is the combination of your main product and ancillary texts?

The combination of my main product and my ancillary texts are vital for showing the similarities between them. This makes my products look professional because of the way they are linked and show similarities. It means that the audience instantly know how the products are linked together. Things like the font, colours, and photos are all similar to one another.

The genre of my film magazine, poster and film trailer was something I needed to think carefully about, to ensure that my target audience was addressed. The way I used the colours black, white and red, instantly connoted the theme of the unknown, danger and contrast between emotions and contrast itself. This allowed my audience to know it was aimed at them.

The
colour black represents the unknown the colour red represents danger and the
colour white was a contrast between the black and the red. This allowed my text
to stand out on my magazine my poster and my film trailer. I also chose these
colours because they are linked to film noir. 



The font was the same throughout. It started in quite a bold font which allowed
it to stand out of the page. I also added a drop shadow to my font this meant
that it's stood out even more to the audience. The drop shadow was something I
added on photo shop this was a useful tool and was very creative for me to
have. Photo shop was easy for me to use as hat I had used it before in my AS
coursework. I continued to use its features throughout my A2 coursework. Using
the same font made my work look more professional and inviting to the
audience's eye. Overall I think the three products I have created linked
together well because of the font. 



 We left our production name on all three of our products, this allowed the
audience to instantly know who had created this product. We thought this would
be a good idea because it attracted to the audience's attention and told them
who the production company was this would therefore allow them to know how good
the production company was in contrast with other films they had made
previously. If the production company was a famous production company the
audience would instantly want to see the film because of other successful films
they had made in the past.  



 Another example of continuity throughout all our products would be the way
characters we kept the same throughout, which meant that all three products
were linked directly. This allows the audience to understand the storyline more
effectively.

Evaluation 1 - In what ways does your media product use, develop or challenge forms and conventions of real media products?

This is the masthead that has been used on our magazine which I created. The text is in a bold, white style on top of the black background. This is good because it stands out immediately to the audience. Similarly to this, I have put a scene in the trailer with a black and white colour over the top. This is because of film noir and the black and white connotations. Just like that, film noir is recognised here.

The term ‘SilveScreen’ suggests that the magazine is more of an old classic, rather than a new up and coming magazine. This is a positive aspect because of the way it will appear more trustworthy and worth reading to the audience. This could be because the audience will trust the information more considering it is an old classic.

At the very top of the magazine, I have used a white bar to show the black writing in front of it. This writing tells the audience the date, issue number an price of the magazine. This is a simple common connotation of a magazine. I have used this to show how the magazine is actually a professional magazine.

This is the section of my magazine page which holds the title of my film. I have kept the title in capital letters, which are red and bold. This allows the audience to see the name straight away as the red contrasts well with the black and white background. I have also left a drop shadow on the letters. This allows the magazine text to stand out from the page. It allows the text to look more illuminated and clearer to the eye.  Below this, I have used a tag line in white, bold letters. Just as the title does, this stands out well to the audience. I got feedback on this and the target audience member said they liked the way the font was used. This was because it stands out well and, looks professional. This is similar to other magazines like the title on ‘Empire’ magazine.

On this section of my magazine, I made sure that the female had direct address with the audience. This catches the audience’s attention as they are looking at the magazine; however it also tells the audience a lot about this character. Here, this woman looks like she is quite in control and powerful, which is what we wanted the audience to expect, until they see the film. After seeing the film, they would realise that this is the opposite of this woman’s behavior. The way which the woman is looking into the camera, as she is stood with bushes behind her, May suggests that she is looking for some sort of help as she may be in danger. Here the woman does not look like she is worried, which is the subvert of what actually happens.

Overall, the reason I decided to show the woman with direct address was to allow the audience to feel more involvement with the film. This adds to the verisimilitude of the film, and makes it seem more realistic to the audience.

in the film trailer we have used different accounts of direct address. This also helps the audience to engage with the film we have made. We used this direct address from Susanna and other character members. It shows the audience that they are involved with the film. On the other hand, we have many shots of characters looking away from the camera. This allows the audience to think about the unknown, and what is not featured and read through the eyes of the characters.

I have included a bar code on my magazine. This is typically something you would expect to see on the front cover of a magazine for the shops benefit, but also to show the audience that it is in fact a magazine. Along side the picture of my bar code, is a bar code which is positioned on the bottom corner of 'Empire' magazine. This just shows that magazines do include these bar codes on the front cover of professional magazines. 

Here, I have screen shotted my screen to show you the separate clips of my trailer. These are clips from the actual film itself. This shows you how I have filmed each of the clips individually and moved them around together to create a trailer. The clips were filmed with our canon camera, this was easy to do because we could film them individually, which meant we had more time to re take any shots (instead of just filming all in one go).

Different individual clips would have been filmed for different movies, by using the same format I used. They would have taken different clips from the film, and moved them around to make a trailer. I took this idea from other films that have been made as it is the easiest way to make a trailer.

The editing was done by myself, however, we did not film the clips in the same order to what they are on the screen. This is because we did not need to film them in order. The clips are not put together in the regular order on the trailer either. This keeps the audience interested as they do not know the storyline exactly. It adds excitement to the trailer because the audience do not know what is about to happen next, or what has happened previously.

Many film trailers will not show the film in order because they also like to keep the audience interested in the information. This is exactly the same way as I have created my film trailer.

Above, I have inserted a picture of Gareth, who plays Terrance in our film trailer. It is clear that he is sat around a table with other males, drinking and talking. This shows the audience that the men are talking business. They know this because of the mise en scene and the camera angles included. For example, all the males are wearing suits and ties. This allows us to see how professional the males are. Terrance is also wearing a pair of black gloves which may suggest that he is being secretive about his identity by hiding his fingerprints.

The camera is set at a low angle, which is looking up on the male. This allows us to see the dominance of Terrance and the males he is with. It gives the audience a sense of authority that Terrance has over the audience or anyone else involved in the story-line. 

This is similar to the clip from reservoir dogs. This is exactly where we got the inspiration from, The way the camera looking up at the characters in reservoir dogs, makes the males look like they are in control. The males are wearing similar outfits to the ones we used when filming our males. We tried to make our film trailer very much like reservoir dogs, as it is very well known for certain scenes using certain camera angles. 

This is the poster Steph has made (instantly above). Above that is a poster from the film drive. As you can see she has created this poster which shows many conventions of a film poster. For example, the credit block at the bottom of the page is very similar to the one seen on the Drive poster. Having a credit block is a good way of drawing in the audiences attentions because it can include names of actors and actresses that have been seen in the film. This can be a main selling point of the film because there is a very wide range of people who will go to see a film because of who is featured in it. Steph has included my name and Gareth's name because we are the two main characters.

Our poster also tells the audience exactly who made the film 'Stem productions'. Just like the credit block and the actors / actresses names, this can be a main selling point to the audience. Wen they see 'stem productions' they will think of other films this company has made in the past, which will therefor encourage them to watch this film.

Preperation for Evaluation

Preperation for Evaluation