The genre of my film magazine, poster and film trailer was something I needed to think carefully about, to ensure that my target audience was addressed. The way I used the colours black, white and red, instantly connoted the theme of the unknown, danger and contrast between emotions and contrast itself. This allowed my audience to know it was aimed at them.
The colour black represents the unknown the colour red represents danger and the colour white was a contrast between the black and the red. This allowed my text to stand out on my magazine my poster and my film trailer. I also chose these colours because they are linked to film noir. The font was the same throughout. It started in quite a bold font which allowed it to stand out of the page. I also added a drop shadow to my font this meant that it's stood out even more to the audience. The drop shadow was something I added on photo shop this was a useful tool and was very creative for me to have. Photo shop was easy for me to use as hat I had used it before in my AS coursework. I continued to use its features throughout my A2 coursework. Using the same font made my work look more professional and inviting to the audience's eye. Overall I think the three products I have created linked together well because of the font.
We left our production name on all three of our products, this allowed the audience to instantly know who had created this product. We thought this would be a good idea because it attracted to the audience's attention and told them who the production company was this would therefore allow them to know how good the production company was in contrast with other films they had made previously. If the production company was a famous production company the audience would instantly want to see the film because of other successful films they had made in the past.
Another example of continuity throughout all our products would be the way characters we kept the same throughout, which meant that all three products were linked directly. This allows the audience to understand the storyline more effectively.
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