Shutter Island 2

This is the second poster I have chosen to annotate for  the film 'Shutter Island'. I have chosen this film poster because of the colour scheme which has changed from the previous poster. I find this very interesting and cannot miss the fact that 'danger' is shown dramatically as a theme from this red colour. Everything here is red, showing that something negative and dangerous is going to happen within this film. As I have seen the film, I understand the level of negativity that is portrayed to the audience. The target audience for this film would be people who enjoy the psychology aspect behind the film. By showing the red colour, this encourages the audience to think about why this would be this way. This allows them to think about what could happen in the film from the trailer and the poster shown to them. Therefore, this colour scheme helps the audience to feel more involved int he film.

Leonardo Dicaprio is again shown on the front cover of this poster. This emphasizes the fact that he is the main actor and will be seen throughout the film in many different scenes. This allows the female audience to watch the film due to the fact that he is a very attractive male actor. Without this appearance from Leonardo Dicaprio, the film would not be able to attract the two different sexes in the audience. The film would be mainly focused on the male audience due to the level of violence and mystery involved. This allows the male actor to play an incredibly large part of attracting 50 percent of the audience.

The way in which Martin Scorsese's name is in bold letters attracts his audience straight away. Without thinking about the genre or theme of the film, an audience is already attracted just because of the directors name. Martin Scorsese is a very well know and experienced director due to the amount of films he has created in the past (for example Hugo or Gangs of New York). His audience will immediately wish to watch this film, knowing that they will be entertained. This is because they will have already watch many of his films in the past creating high expectations of the film he has recently directed.